Dermafique AIAbhishek Rao
Dermafique wanted people to come and learn about how the tool provides an AI-powered skin analysis, personalised product recommendations, and have them try out the tool.
To generate awareness around the newly launched AI tool, we picked creators from both macro and nano categories.
Macro creators followed certain concepts and created premium content and nano creators replicated the content along the same lines. Creators were chosen from the realm of Lifestyle, Fashion, Beauty and Skincare.
While stories were used to introduce the basic interface of the tool, reels covered the creator’s journey of discovering the tool and noticing changes in their skin’s health.
Type of Creators
Beauty, Lifestyle, Skincare