sprite influencer marketing case study

Case Study

#ThandRakh With Sprite

Challenge

Sprite needed help with their social media marketing. They had an ongoing TVC running of #ThandRakh, but needed to amplify it on social media channels and increase  engagements around #ThandRakh.

Solution

We handpicked Comic/Entertainment creators as Sprite is known for tongue-in-cheek humor

We built an advocacy centric plan with creators who had to have a strong connect with their followers and be great content creators embodying the Sprite brand language resulting in high engagements. 

We leveraged every creator’s unique style to put forward the concept of #ThandRakh

sprite case study

Platform

Instagram

Deliverables

Reels

Type of Creators

Comic/Entertainment

Impact

It helped cement the

#ThandRakh

thought in people’s mind

0
Content Pieces
0
Total Reach
0
Total Engagements
₹ 0
CPE

influencer content

 

highlights

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