#ThandRakh With Sprite
Sprite needed help with their social media marketing. They had an ongoing TVC running of #ThandRakh, but needed to amplify it on social media channels and increase engagements around #ThandRakh.
We handpicked Comic/Entertainment creators as Sprite is known for tongue-in-cheek humor
We built an advocacy centric plan with creators who had to have a strong connect with their followers and be great content creators embodying the Sprite brand language resulting in high engagements.
We leveraged every creator’s unique style to put forward the concept of #ThandRakh
Type of Creators
It helped cement the
thought in people’s mind