Havells Influencer Marketing Success Story

Creating thriving content communities and trusted amplification ecosystems

Amplification & Content

Havells’ journey with DYT began in 2019 and during the past 3 years, the brand discovered plenty of creator-led destinations:

  • Reviews
  • Product awareness
  • Advocacy campaigns
  • Festive campaigns during Durga Pooja, Rakshashabandhan, Valentine’s Day, and more

However, their end game with influencer marketing campaigns was to reach a wider audience. To that end, they focused on amplification, content creation, and product reviews.

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The Company

With so many verticals and different brands, Havells enjoys being in the unique position of covering almost all the verticals – from personal grooming to kitchen appliances to consumer durables.

When it came to influencer marketing, the brand wanted its presence to be felt across the board. So, from air purifiers to beard trimmers, from hair dryers to Lloyd air conditioners, Havells relied on creators for most divisions. 

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Their Objective

To generate constant chatter amongst audiences

Like every other brand, Havells aim with influencer marketing was to begin at the top of the funnel: create awareness and interest.

For that reason, they partnered with DYT on numerous amplification campaigns. 

These campaigns guaranteed that Havells’ messaging and communication penetrated all tiers of the target market and tapped into unexplored audience groups.

Gradually, as the brand began to mature its strategy with us, it hoped to move on to influencer marketing 2.0 – creating a community of creators and using them in an always-on model to drive

  • Engagement
  • Intent
  • Purchase
  • Loyalty
Havells Influencer Marketing Story

Our Solution

Influencer marketing campaigns come in many flavours. So, that’s what we cooked up for Havells. 

1. Amplification campaigns: For products like wires, fans, water heaters, QLED TVs, personal grooming, and purifiers, our creators amplified Havells’ existing content with campaigns like #ShockKaVaccination, #PaaniSePaangaMatlo, #GharSeMulaqaat and #TheSafeLook.

2. Review campaigns: For seasonal products like air coolers, we relied on genuine reviews and unboxing videos from customers like this and this not just on social media but also on online marketplaces.

3. Content creation and advocacy projects: For a few of their campaigns, like Raksha Bandhan, Havells Experience Centre, Beard trimmer and Valentine’s Day, we asked creators for custom content.

Havells Influencer Marketing Story

Discovering Content That Paid Dividends

DYT’s AI-powered
platform ensured the right brand-creator fit.

So, the brand received content of such high quality that one of the campaigns they ran with us was solely about resharing a content piece an influencer made for a new product launch.

In a year when production houses shut down, partnering with DYT allowed the brand to transform their brand fans into marketing and creative departments.

More so, the content pieces exceeded quality expectations, prompting the brand to purchase perpetual rights and use them for digital campaigns on Facebook and Instagram to propel their messaging.

In a year when production houses shut down, partnering with DYT allowed the brand to transform their brand fans into marketing and creative departments.

More so, the content pieces exceeded quality expectations, prompting the brand to purchase perpetual rights and use them for digital campaigns on Facebook and Instagram to propel their messaging.

The Results

Creating content and social experiences that move hearts and the needle!

In 30+ months, we helped Havells execute 26 influencer marketing campaigns. The strategy was geared toward amplification, and by all measures, it achieved it by crossing the 38-million-reach.

Combined, the campaigns blew through 48,157,582 impressions and 34,398,273 engagements with cost per view (CPV) as tiny as ₹0.14, ₹0.8, ₹1.1 and ₹1.2 on some of the campaigns.

Most of the success Havells achieved lies at the feet of creators. Nevertheless, part of it is contingent on the brand deciding to use an influencer marketing platform rather than manually plan, execute, and measure the campaigns. 

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