Havells for Raksha Bandhan wanted to do something with their Personal Grooming Category – especially women (Hair Dryer and 5 in 1 Personal Styling Kit)
As Raksha Bandhan was round the corner, Havells wanted to celebrate the festival with the thought that their range of personal grooming products can be a perfect gift to give to your sibling.
We worked with 3 Real-Life Sibling Duos, with the objective of generating mass reach and interest in the campaign. The followership of creators ranged from 400 to 10,400,000.
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