HDFC wanted to spread awareness about retirement planning at an early age, so that people can lead a life on their own terms post retirement.
Solution
We aimed to create a strong proposition to drive relevance and urgency in retirement planning with HDFC Life.
We chose people from diverse backgrounds and a similar age bracket who are following their passion to make the content relatable
The underlying communication behind each content piece was uniform –
Start planning now, so that you can live life on your own terms post retirement.
Platform
Facebook and YouTube
Deliverables
FB Video+Dedicated Video
Type of Creators
Actor,Cricketer, Finance
0
Content Pieces
0
Total Reach
0
Total Engagements
₹0
CPE
influencer content
highlights
There is no better proof of successful influencer marketing campaigns than case studies. Here’s a visual of one of ours, HDFC Retirement Plan
influencer marketing case study: