ITC’s Influencer Marketing Story
Driving impactful results over an 18-month period
Community & Content
ITC & DYT
Starting in 2019, ITC has ran 17+ campaigns with our influencer and content platform.
It was in the challenging year of 2020 they went full throttle on:
- Increasing market share
- Maintaining their leading market position
- And driving home results
By 2021, the brand was able to successfully harness the creativity of their brand advocates – the best recommendation engines.
The content powered the brand’s organic and paid social media campaigns, bringing in material results and delivering a true influencer marketing success story.
Influencer Marketing Statistics
The Company
Today’s consumers are extremely attuned to filtering out digital ads, particularly in personal care category.
So ITC began partnering with DYT for brand campaigns in this category.
After finding the blueprint for influencer marketing success for Charmis, Fiama and more, they replicated it for Savlon, Nimyle, and Sunfeast Dark Fantasy.
Their Objective
Rooting their appeal in a younger audience to maintain leading position
The brand set out to not only survive unpredictability but also thrive in it.
So, they charted a course to establish a greater connection with a newer and younger audience.
The destination?
Increased brand awareness and market share to
defend their leading brand position.
Doing so meant improving:
- Impressions
- Clicks
- Engagement
And, ultimately, sales because influencer marketing success is judged on them too, not just likes.
Our Solution
To lay the groundwork in a younger demographic, we made sure ITC was on the forefront of the consumer’s mind with always-on campaigns, not one-and-done deals.
Creator-brand fit
We found the right megaphones and microphones, people who become the ITC’s rocket fuel.
Moreover, we made sure the brand valued them as creators of high-quality content rather than as mere distributors of content.
Discovering Content That Paid Dividends
DYT’s AI-powered
platform ensured the right brand-creator fit.
So, the brand received content of such high quality that one of the campaigns they ran with us was solely about resharing a content piece an influencer made for a new product launch.
In a year when production houses shut down, partnering with DYT allowed the brand to transform their brand fans into marketing and creative departments.
More so, the content pieces exceeded quality expectations, prompting the brand to purchase perpetual rights and use them for digital campaigns on Facebook and Instagram to propel their messaging.
In a year when production houses shut down, partnering with DYT allowed the brand to transform their brand fans into marketing and creative departments.
More so, the content pieces exceeded quality expectations, prompting the brand to purchase perpetual rights and use them for digital campaigns on Facebook and Instagram to propel their messaging.
The Results
ITC maintained their market dominance through 2020 and beyond
DYT shrinks the average time it takes to launch an influencer campaign from weeks to hours.
Our influencer marketing platform’s speed, agility, and efficiency meant that ITC could go to market almost instantly, with real-time messaging.
The impact of influencer marketing was this. In under 2 years, ITC reached over 10 million people with instant branded content, securing their position.
Crossing the mile wide, inch deep strategy
By using a long-term influencer marketing strategy, where they ran repeated campaigns with DYT, ITC could identify their most persuasive creators.
Brand-Fans
Our latest platform feature, made this possible. It allows clients to segment their top-performing creators into groups and invite them to private campaigns.
Because the fact is, the mile-wide, inch-deep strategy for influencer marketing isn’t effective any longer. Brands need creators with a genuine love for their product rather than people who have been incentivized to promote it.
Leveraging Brand-Fans, set ITC up for future success.
Content Goldmine
The longer ITC ran campaigns with DYT, the more their branded content library grew.
They could license this goldmine of content in any number of ways – To fuel digital ad campaigns, refresh website creatives, replace product shots, or for even offline use!
Replicate ITC's Influencer Marketing Success
Run a campaign with DYT, grow revenue for your brand & be one of the influencer marketing success stories!
