Patanjali case study

Patanjali Kesh Kanti

kesh kanti influencer marketing case study

Case Study

#ChamatkariChampi

Challenge

In cities filled with harsh, toxic pollutants, hair care is becoming a more vital investment than ever. People are looking for brands with multi-value products which suit their hair type and have an identity they can relate to. With such a heavy proliferation of beauty products in the market, Patanjali Kesh Kanti Herbal Hair Expert Oil wanted to stand out with a commitment to targeted haircare – a concept most people who invest in skincare already relate to.

 

Solution

We worked with 37 influencers from a variety of genres including the beauty, health, and lifestyle segment.

 Each of the creators had a distinct visual style of content creation, and we aimed at actively converting their already-existing online communities into Patanjali customers through well-crafted narratives and content pieces. #ChamatkariChampi

7 P1 creators uploaded a video in which they talked about how Kesh Kanti Expert Hair Oil has helped them to take care of their hair. 

The rest of the 30 influencers amplified the content made by these creators.

Patanjali kesh kanti Case study

Platform

Instagram & YouTube

Deliverables

Reels/Dedicated Video

Type of Creators

Beauty/Health/Lifestyle

0
Content Pieces
0
Total Reach
0
Total Engagements
0
CPE

influencer content

 

highlights

There is no better proof of successful influencer marketing campaigns than case studies.
Here’s a visual of one of ours, the Patanjali Kesh Kanti influencer marketing case study.

You Might Also Like

Dermafique case study

Dermafique AI

Dermafique AI

Gist of the engagement, reach, and CPE of the DYT X Dermafique AI
influencer marketing case study

Read More »
Havells Influencer marketing campaigns

Havells

Havells

Gist of the engagement, reach, and CPE of the DYT X Havells
influencer marketing case study

Read More »
Roposo case study

Glance Roposo

Glance Roposo

Gist of the engagement, reach, and CPE of the DYT X Glance Roposo influencer marketing case study

Read More »