Patanjali Kesh Kanti
Case Study
#ChamatkariChampi
Challenge
In cities filled with harsh, toxic pollutants, hair care is becoming a more vital investment than ever. People are looking for brands with multi-value products which suit their hair type and have an identity they can relate to. With such a heavy proliferation of beauty products in the market, Patanjali Kesh Kanti Herbal Hair Expert Oil wanted to stand out with a commitment to targeted haircare – a concept most people who invest in skincare already relate to.
Solution
We worked with 37 influencers from a variety of genres including the beauty, health, and lifestyle segment.
Each of the creators had a distinct visual style of content creation, and we aimed at actively converting their already-existing online communities into Patanjali customers through well-crafted narratives and content pieces. #ChamatkariChampi
7 P1 creators uploaded a video in which they talked about how Kesh Kanti Expert Hair Oil has helped them to take care of their hair.
The rest of the 30 influencers amplified the content made by these creators.
Platform
Instagram & YouTube
Deliverables
Reels/Dedicated Video
Type of Creators
Beauty/Health/Lifestyle
influencer content
highlights
There is no better proof of successful influencer marketing campaigns than case studies.
Here’s a visual of one of ours, the Patanjali Kesh Kanti influencer marketing case study.
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