Wikipedia case study

Wikipedia

Wikipedia case study

Wikipedia

#KnowWithWiki

The objective of the campaign was to spread awareness about Wikipedia among the GenZ, as after a survey Wikipedia found that only 31% of Indian Internet users are aware about Wikipedia.

Target Group

Our primary target group was GenZ,

to make them aware about Wikipedia

by celebrating the human curation of

knowledge.

Format

Reels, Stories, and Video posts

Sentiment

Wet the inner curiosity of people and

inspire them to use Wikipedia as a tool

for learning and development

0
Content Pieces
0
Total Reach
0
Total Engagements

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Key Takeaways

Cost per engagement for campaign was ₹1.44

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