Wikipedia
Case Study
#KnowWithWiki
Challenge
Wikipedia wanted to spread awareness about its platform among the GenZ, as after a survey by the Wikimedia Foundation revealed that only 31% of Indian Internet users are aware about Wikipedia.
Solution
We wanted to showcase how vast the the pool of knowledge can be so we picked out creators from all walks of life
Creators were chosen from the realm of Sustainability, Pop Culture, Entertainment, Body Positivity, History etc.
Each content created was linked to that particular creator in a certain way
Platform
Deliverables
Reels+Stories
Type of Creators
Sustainability, Entertainment
influencer content
highlights
There is no better proof of successful influencer marketing campaigns than case studies.
Here’s a visual of one of ours, the Wikipedia influencer marketing case study:
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